About Us

Boundaries Are Pushed Till Breaths Are Taken Away

The Aswani family started establishing itself in the jewellery industry in 1986, in the Caribbean island of St. Maarten. As a retail organisation, we’ve continuously strived towards exceeding the expectations of our clients. Rather than solely focusing on what the jewellery industry is producing and marketing, our vision has always focused on what the consumer wants, while balancing value for money and timeless designs.

Through experience gained in the retail and wholesale industry as well as being educated by GIA, the second generation of the Aswani family aims to further work towards providing clients in reach of high quality diamonds and jewellery with excellent customer service and at fair market prices, through Diamonds & Diamonds.

Our selection stands out because we always go past the 4 C’s. We look into the clarity characteristics that determine the grade, the colour shade, the effect of the fluorescence, the girdle thickness, the face-up measurements, the depth, the table percentage, the culet, and most importantly, whether the stone has, in the words of my father, ‘jaan’ – life and brilliance.

We encourage you to get to know us, and ask as many questions as possible. Whether they may pertain to the sourcing, the mining, the manufacturing, or even the grading body – we take privilege in educating our clients, and would truly appreciate the opportunity to serve you.


Awards & Recognition

Retail Jeweller's 30 Under 30 | 2019

In April 2019, Karan Aswani GIA G.D., the Founding Director of Diamonds & Diamonds was profiled by Retail Jeweller, a leading national jewellery magazine in the UK. The magazine recognised Karan as 1 of 6 under the category of 'Retail, Buying & Merchandising.'

Duke of York Young Entrepreneur Award | 2016

In April 2016, Karan Aswani was awarded the Duke of York Young Entrepreneur Award. The Award was presented to him by His Royal Highness Prince Andrew, The Duke of York at an Award Ceremony held in Huddersfield. 


Charities We Support

Bumblebee Conservation Trust

Literary Nobel Prize Winner, Maurice Maeterlinck, wrote in his book The Life of the Bee - 'If the bee disappeared off of the face of the Earth, man would only have four years left to live.' About 1/3 of the food we eat is pollination dependant, as bees pollinate over 70 different types of crops. The BBCT works towards maintaining healthy bee populations in the UK - in both rare and abundant bee species. Diamonds & Diamonds is a proud sponsor of their work, and contribute financially on a monthly basis towards their goals. Visit http://bumblebeeconservation.org/ to learn more.

Child First UK

An organisation that works hard to aid children affected by poverty, natural disaster, and/or war primarily through providing them with an education. The core beliefs of the charity are that an education will allow these children a chance at a better tomorrow despite the present day situation. Child First UK works hard to provide these little ones with financial or supportive aid, which will allow them a chance at independence and better lives.